If you run an e-commerce store, I am sure you understand the importance of the festive season already. If not, here is a little overview:

“What makes you different or weird, that’s your strength.” — Meryl Streep

Difficulties can’t surpass our paths until and unless we let them. Yes, all that matters most in difficult times is our courage and self-esteem that let us shine in the darkest zones.

The pandemic has caused optimum losses of lives, livings, and dreams. People lost hopes of living even an ordinary life. The aftermath took many business owners by surprise, and, even worse, caused their businesses to fold.

Yelp had reported that permanent business closures have reached 97,966, representing 60% of closed businesses that won’t be reopening.

“2020 undisputedly had the worst villain of all times”.

-The Menacing COVID-19

With more than 2 Million deaths and above 130 Million cases, humankind saw what will be dreaded for centuries. The Novel CoronaVirus triggered all impossible trends, faiths, actions, livelihoods, and emotions back and forth in the past year, thrashing countries incredibly in all plausible events.

However, in the face of a global economic decline, COVID-19 has culminated in a spike in e-commerce and rapid digital transition. Reality hits hard, and while a significant chunk earned benefits, others fell behind. …

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If we talk about the real trend that almost devastated all of our lives, it has to be the uninvited Novel CoronaVirus. In 2019, when all were preparing for the new year digital marketing trends, who knew all of this would be nothing but those physical untouched abstract materialistic realities of life.

How did we as a puny human being surrender helplessly to the almighty virus? Well, good riddance to most hated times and now looking forward to healthy life and competition among brands for customer retention and satisfaction for the vaccination is already out there.

But why should we…

Many eCommerce store owners are finding new ways and constantly experimenting to create a perfect recipe by combining spices of content and commerce together. We’ve seen marketers using various forms of content for storytelling like — videos, editorial content, web content, and social media content, and no doubt these all have worked very well in the past as well as the present.

But what about the future?

The future is all about content generated by your users, commonly known as the user-generated content. As per, Timer Tagrin, Co-Founder and CEO of Yotpo:

“The future of marketing is about learning to…

If you’ve ever searched for open source marketing automation, I’m sure you must’ve heard about Mautic. Obviously it is so popular in that realm. But have you ever wondered why Mautic is so popular?

It’s because of its features.

So we’re gonna talk about those Mautic features in this article but before that, let’s clear the basics and know what Mautic is.

According to Mautic.org,

Mautic is an open-source marketing automation platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections.

Simply put, Mautic is an open-source marketing…

The times we are witnessing are nothing less than a scripted movie plot.

A deadly virus has spread across the globe, people confined to their homes, social distancing being practiced, international events and business meets stand canceled, sports have come to a halt, schools and colleges shut down are just some of the many effects of this world-shaking COVID-19 pandemic.

But what have been some effects on businesses? Especially eCommerce businesses because they act as the beacon of light during these dark times when almost every other brick and mortar store is closed.

Decreasing conversion rates, customers in great confusion…

Offering amazing customer service is a top priority for any kind of business. Happy customers are the lifeline of every successful business and organization around us. A good customer retention rate and an increased customer lifetime value is what every business craves for. Both the above metrics depend on how a customer is treated when they connect with a business for help.

With the help of technological advancements over the years, brands are becoming apter in delivering quality customer service. One such advancement is Artificial Intelligence(AI) which has changed the perspective businesses have about serving customers.

Though AI and chatbots

Over the past few years, chatbots and conversational marketing have cemented their spot in the digital marketing space like no other. Unless you have been too secluded from the outer world, you are sure to have encountered a chatbot for sure.

Chatbots have found ideal use cases in different business fields and brands want to reach their customers where they are. Consumer behavior and the ways to reach them are continually changing. One such example is the great user demand for quicker and better information access eliminating the need to use external sources like search engines.

Amidst these technological changes…

It can offend business owners but I’ve to say this. The first priority of many businesses is themselves, not their customers. Sorry to say but that’s true.

However, the thing is that whichever business use this strategy should abandon it right away. You’re not selling products for yourself. Your customers are the ones who’ll buy it, use it, and buy again only when they find it valuable. So the ultimate point is, making your customers win will make you millions.

For that, you’ll be needing a Customer Success Program. Some of you may think it’s a pretty basic thing but…

Himanshu Rauthan

Entrepreneur. Co-Founder at MakeWebBetter | BotMyWork | CedCommerce | CedCoss. Writer at Search Engine Watch | E-Commerce and Marketing. 🙂

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