If you run an e-commerce store, I am sure you understand the importance of the festive season already. If not, here is a little overview:


“What makes you different or weird, that’s your strength.” — Meryl Streep

Difficulties can’t surpass our paths until and unless we let them. Yes, all that matters most in difficult times is our courage and self-esteem that let us shine in the darkest zones.

The pandemic has caused optimum losses…


“2020 undisputedly had the worst villain of all times”.

-The Menacing COVID-19

With more than 2 Million deaths and above 130 Million cases, humankind saw what will be dreaded for centuries. …


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If we talk about the real trend that almost devastated all of our lives, it has to be the uninvited Novel CoronaVirus. …


Many eCommerce store owners are finding new ways and constantly experimenting to create a perfect recipe by combining spices of content and commerce together. …


If you’ve ever searched for open source marketing automation, I’m sure you must’ve heard about Mautic. Obviously it is so popular in that realm. But have you ever wondered why Mautic is so popular?

It’s because of its features.

So we’re gonna talk about those Mautic features in this article…


The times we are witnessing are nothing less than a scripted movie plot.

A deadly virus has spread across the globe, people confined to their homes, social distancing being practiced, international events and business meets stand canceled, sports have come to a halt, schools and colleges shut down are just…


Offering amazing customer service is a top priority for any kind of business. Happy customers are the lifeline of every successful business and organization around us. A good customer retention rate and an increased customer lifetime value is what every business craves for. …


Over the past few years, chatbots and conversational marketing have cemented their spot in the digital marketing space like no other. Unless you have been too secluded from the outer world, you are sure to have encountered a chatbot for sure.

Chatbots have found ideal use cases in different business…


It can offend business owners but I’ve to say this. The first priority of many businesses is themselves, not their customers. Sorry to say but that’s true.

However, the thing is that whichever business use this strategy should abandon it right away. You’re not selling products for yourself. Your customers…

Himanshu Rauthan

Entrepreneur. Co-Founder at MakeWebBetter | BotMyWork | CedCommerce | CedCoss. Writer at Search Engine Watch | E-Commerce and Marketing. 🙂

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