How marketers can achieve personalization at all levels this 2019?

With each passing day, technology trends are changing, & we are pursuing something new each day.

In the eCommerce industry, marketers are working on the single most important aspect of marketing — How to better understand the needs of your customers? And, How to reach a peak of personalization?

96% of organizations believes that email marketing performance can be improved through email personalization

Source: Aberdeen

If you are addressing your prospects with his first name, sharing content specific to their industry, on conversations you are looking to ask as many questions to them.

These things are just okay. Because it has become common and older techniques for addressing your customers.

This is 2019, and it seeks a change. Your marketing strategy needs renovations, to reach personalization at all levels.

You have to go for building that social connection with your current and future prospects, intimating their needs.

Most importantly, it shouldn’t look like automated. That will make them feel like, He/she is taking interest in what I suppose to have. At least, you are listening to them, that’s enough to make them feel cared.

In this way, you can improve your campaigns, to ensure your marketing strategy is performing awesomely well and aimed.

1. First, come plan, then execution

On real grounds, it is certainly impossible for anybody to plan the whole of the strategy at once. But, gradually you can do that, initially launched a campaign on a small scale.

For example — shooting targeted emails to your customers, sharing relevant content, showing recommended products on your cart page.

After that, aim BIGGER.

Since every brand is unique in his needs and goals, but somewhere struggle remains consistent, you have to start by questioning yourself -

Why — Why do you want to personalize your stuff?

Who — Who is your target audience?

Where — Where are you going to implement the personalization?

What — What are those marketing channels you are targeting?

If you are a newbie in the field of Marketing Automation, there are various free and open-source marketing automation tools available. These automation tools personalize your communication and build a stronger relationship with your customers.

It will help you manage all the prospects data and sync all your historical records. With automated marketing tools, you are not only gathering data but also organize it according to the past orders and customers buying behavior.

2. It’s time for action

Once you are up with the strategy, start with customer segmentation. You must have heard of this term if you’re an active marketer.

Since you have already planned your strategy, it’s time for action!

Choose the right audience for your marketing campaigns. Group your customers based on the demographics, interests, and past-purchase details.

It is a very powerful tool to analyze, exactly what are your customer likings and dislikings. Besides that, what you have to do?

1. Understand your customer by analyzing his behavior and past-purchases.

2. It’s time to set-up workflow for your audience.

3. Make sure, your campaigns must meet the specific requirements for the campaign, So that, right audience or individual get the right message at the right time.

4. Measure the ROI (Return On Investment) and track your campaign performance by analyzing the click-throughs, purchases, and AOV.

3. Make your customers, your super-fans

In 2019, all your marketing efforts must be focussed on attaining a high level of interactivity between you and your prospects. It should be the prime concern of marketing automation strategy.

Let’s imagine, you met a boy at school, you both are strangers. On the first few days, you didn’t talk, then you have started by asking his name, and went. Some days after, you became friends and started talking more personal like his family and friends.

Then, you get to know one of his liking — fishing. You invited him on Friday, to join you and your mates at Hampshire beach.

This is exactly, what happened in your business. It takes time, to build meaningful relationships that give you returns in long run.

Go for Open-source Marketing Automation Software, which helps you connect better with content marketing tools to create better landing pages and much more.

Finally, touch the heights…

If you are planning to take a long jump in your business, you have to add personalization in your marketing strategy. You can achieve this level of personalization, with the help of marketing automation software, that can be free or paid, depends on your budget and turnovers.

Further, few things to consider, before implementing personalization in your business.

1. Plan or Strategise your campaigns

2. Analyze your target customers

3. Learn from past mistakes, what you did earlier — would not be repeated.

4. Predict customer behavior — what kind of content is more likely to attract or engage your audience.

5. Last but most important, never STOP reaching the basic step, then aim for Hybrid.

This is how you can achieve personalization at all levels. It may happen, I have missed mentioning a few points. You are free to add them through your comments.

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